Campaign awards

Campaign Middle East emerged into the scene antagonizing just about everyone in the industry. On many occasions media professionals would call the folks at Campaign "the outcasts who were rejected by the industry, now seeking revenge." It is interesting how this strategy has worked out so well for them. In fact, it has now become a rather popular publication, read by the same people who despise it very much.

Now with the "Campaign Awards" coming up, it is rather amusing how everyone now is actually looking forward to those awards. Kudos to the folks at Campaign for bringing some refreshing change to the industry.