Saturday, January 28, 2006

Mike Gillam got balls of steel

One has to admit the serious balls Mike Gillam must have to stand up to publishers and demand audits. It's the kind of thing that either makes him a legend or breaks him completely. Apparently there are many who have threatened him personally, but he's not naming names. However, truth be told, MindShare is high on the list of those who would definitely be taking a very hostile stance against Mr. Gillam.

Audits not only help advertisers but PR firms as well. People seem to overlook the parallel line PR takes with advertising. Perhaps it is because PR has an estimated value as opposed to a concrete figure, but at the end of the day, all figures add up. Today's PR firms grade publications in order to avoid relying on circulation. Of course, one cannot completely omit circulation from the overall formula, but it is marginalized since it is completely pointless without audits.

From Dubai Media Observer, we say, kudos to you Mr. Gillam. We are fully behind you.


Anonymous Farrukh: copywriter & journalist said...

Audit talk makes a lot of publishers squirm, as was discussed at the Gulf Marketing Forum.

Better late than never, though.

It will only hurt a while ;-)

January 30, 2006 5:46 PM  
Blogger Dubai Media Observer said...

It's going to kill several titles even. This is the most serious threat to printed publication since their introduction! Those guys are not going to sit back and beg for mercy. Hostilities are to be expected.

January 31, 2006 12:29 PM  
Anonymous farrukh: copywriter & journalist said...

Let the audit-adventures begin ;-)

January 31, 2006 10:34 PM  
Blogger zeid koudsi said...


February 03, 2006 7:52 PM  
Blogger Axonsax said...

great site, keep up the good work, hope you have time to check out my new offering at

where I aim to pass irreverent comment on all things Dubai.

The first post today sets the tone...........

February 26, 2006 5:46 PM  
Anonymous Anonymous said...

I'm writing from Open Source, an American public radio show based in Boston and distributed around the country (and the world) on Public Radio International. We're doing a show about Dubai, and the United Arab Emirates more generally, this coming Wednesday. We're hoping to move past the port security issue and talk about the larger issues of Arab development, globalization and seismic shifts in global capital, and new notions of a shining city on the hill. You can read about the show here:

I'd love to talk with you when you get a chance. You can reach me at: david (at) radioopensource (dot org).

Best regards,
David Miller
Senior Producer, Open Source

February 28, 2006 12:21 AM  

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