Promax -- do we have an attitude problem?

DMO is not entirely surprised but disappointed to see a letter to the editor on the latest Campain edition from Dahlia Haleem (Sr. Communication Consultant) of Promax. Let us be clear here, we firmly believe that MEPRA are pulling those figures on the growth of PR industry out of their ass.

So, make no mistake about it, we don't think very much of MEPRA.

However, for you to come out and say that you are proud to work for a company who refuses to join MEPRA is, and excuse my French, idiotic.

Promax's Cem (Managing Director) came out and said MEPRA is crap, we're here to start ABCA for practioners and not an elite club. I disagree and think that we should have had a restructure from within MEPRA, but fine. However, Promax' PR brief for ABCA appears to look like this:

Objective: Position ABCA as the rebellious group that is going to save the PR industry
Strategy:

• Diminish all or what's left of MEPRA's credibility


• Continue to bash on MEPRA and how they suck


• Call for practioners to join, while bashing at MEPRA

Yeah, I'm not sure that's the best strategy guys. You might want to stop taking things personally and actually care about the industry a little more. Get a grip, will ya?