PR agencies, crooks?
DMO has had the fortune (or misfortune) of meeting with many of Dubai's PR agencies (MD's, CEO's, Account Directors, etc.) There appears to be a pattern here. The higher the position, the more arrogant they get.
It's rather interesting to observe, as they have very little to be cocky about. I'm starting to wonder if the PR industry here has any qualified people at all. There are a few exceptions of course.. but the majority are just not there.
Your average MD is happy with just issuing press releases for their clients, mounting clippings and sending it off with an exaggerated AVE that they pull out of their ass. They claim that it is what the client wants. Is it?
Does anyone out there really do any actual research before launching a campaign for a client? The answer is, no. Very very very very few (I can only count 2 agencies) that do this. However, they're all happy to bill their clients for whatever inflated AVE they dream up.
"Hey look, this press release has generated $50,000 AVE!" Yeah right. Look again. Even if you were to consider the AVE's as a measure (and it hardly is), you cannot and should not, get away with this. Clients really need to wise up to those crooks. Yes, crooks.
DMO would love to hear from people who actually do give their clients the full picture.
It's rather interesting to observe, as they have very little to be cocky about. I'm starting to wonder if the PR industry here has any qualified people at all. There are a few exceptions of course.. but the majority are just not there.
Your average MD is happy with just issuing press releases for their clients, mounting clippings and sending it off with an exaggerated AVE that they pull out of their ass. They claim that it is what the client wants. Is it?
Does anyone out there really do any actual research before launching a campaign for a client? The answer is, no. Very very very very few (I can only count 2 agencies) that do this. However, they're all happy to bill their clients for whatever inflated AVE they dream up.
"Hey look, this press release has generated $50,000 AVE!" Yeah right. Look again. Even if you were to consider the AVE's as a measure (and it hardly is), you cannot and should not, get away with this. Clients really need to wise up to those crooks. Yes, crooks.
DMO would love to hear from people who actually do give their clients the full picture.
posted by Dubai Media Observer at 6:48 PM
3 Comments:
The advertising industry is maturing. PR is still in its infancy. But things are getting better, sloowly. Long way for us communicators to go.
i am a freelance pr professional. i refuse to work with an agency becoz they are such a crook. they employ poeple just for impression, even if these ones do not actually know their job, as long as they impress a client with a "team" image and dirhams keeps coming in, why bother?.they churn out pr's to journos they love to flood with freebies. there aren't too many who does serious story pitch. i bet not many of them knows how to make a slant on their tales. clients should wake up and learn to know teh difference between "team image" and "results".
Hi,
I have recently relocated to dubai from India.
I stumbled upon your blog a while ago.
Have been reading all the posts to gain some idea of the PR industry here.
I must say all your posts are interesting. Great going. I look forward to read your blog everyday.
P.S: you mentioned in your post, there are two agencies who actually research and then launch PR campaigns. May I know who they are?
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