Tuesday, September 19, 2006

PR Congress, who is impressed?

So I went by the PR Congress at the JW Marriott. I did not buy a ticket and did not have an invitation. I just crashed the party. Let me just say this, I am glad I did not spend any money on it.

There was a plethora of expert speakers. However, the audience was too ignorant of the subject matter. I walked in briefly during a CSR lecture where someone asked if they should concentrate on one activity or a multitude of them. A legitimate question but a no-brainer if you have been in the business (it all depends on your budget, doesn't it?). Then there were the rhetorical questions of "You are only after profit, and your CSR activities are not genuine." That is the moment when I wanted to snap, so I left.

To answer the lady at the back's question: Who cares what the intentions are. What matters is the result. It is important to remember that if CSR activities were not motivated by business results, it wouldn't of have existed. Quite frankly, a business that has 'pure' intentions to only do CSR and gain nothing out of it is a company I would be very uncomfortable doing business with. Because that means they don't understand business.

Unfortunately I did not have the time to attend the Gala Dinner (and I also thought crashing that would be a bit more difficult). I'm not sure who won the "PR Professional of the Year" but I can definitely say it's not me. If anyone knows who that is, please leave a comment here.

Overall, the event was okay (though lacking security from the likes of DMO). It is probably a good place to send your fresh PR executives.. but anyone who has been doing this for over a year has nothing new to learn. Even if they did, they would not change as a result.


Blogger Sans said...

Media Business in the Middle East is a one big scam.

It is really ironical that there is some sort of media gang bang -- to proclaim the need for corporate financial and management transparency within the media business.

Thre are no mandatory financial and management audit. With no mechanism to ensure 'best practice' or 'ethics' -- the business is daylight robbery.

September 20, 2006 11:11 AM  
Blogger Sans said...


Original Ideas!

PRSA Award

PR Congress 2006

September 20, 2006 11:18 AM  
Blogger Dubai-Informer said...

RAMADAN KAREEM to all readers and bloggers from the Dubai Informer

September 23, 2006 12:33 PM  
Anonymous Anonymous said...

Time for the PR industry to celebrate a winner.

Breaking News: PR 2006 Award winner

September 24, 2006 5:25 PM  
Blogger moryarti said...

Delegate quality was poor, debate and QnA sessions was boring and lame and almost all presentations were corporate creds with a few how-we-do-PR slides

In other words, another standard IIR event..

Waste of time

October 08, 2006 1:56 AM  
Anonymous Anonymous said...

i attended this and to my surprise and shame i just wasted a hell lot of cash because the things they just blabbered there were already known and obvious. to think that the other groups we're pretty amazed and it's new to their ears and gasped that they could use the social media as a mode of advertising and promotions.

actually, if they have just invited our bosses to listen to this grade school training it might be worth the penny.


we, PR's know what we're doin, but it's the bosses who doesn't know what they want and aiming.

May 25, 2009 6:28 PM  
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